June 2, 2014

DSW Designer Shoe Warehouse storefront.

DSW Designer Shoe Warehouse storefront.

Timothy Blum, executive vice president of Retail Development for HSA Commercial Real Estate, today announced that DSW Designer Shoe Warehouse will be opening at The Mayfair Collection this fall. DSW recently executed a lease for an 18,072-square-foot space at Suite 190, two doors north of Old Navy, where the company will start building out its store within the coming weeks.

“We are very excited to have DSW as part of The Mayfair Collection,” said Tim Blum. “We believe that DSW has the exact type of branding, merchandising, and service that will complement the line-up of stores that are now open.”

“We are thrilled to open our new store at The Mayfair Collection. DSW will bring national brands and incredible values—from 20% to 70% off savings—every day in an easy to shop environment,” said Mike MacDonald, President and CEO of DSW Inc.

DSW will join Nordstrom Rack, Dick’s Sporting Goods, Saks Fifth Avenue OFF 5TH, Ulta Beauty, and the other stores in The Mayfair Collection’s Phase 1 which opened to huge crowds of customers on April 3rd. The project’s construction consisted of adaptively repurposing functionally obsolete warehouse buildings along Highway 45 into new, contemporary retail environments that have been enjoyed by thousands of shoppers from across the metro Milwaukee area since the shopping center’s grand opening.

DSW will relocate from its existing location at the southwest corner of North Avenue and Mayfair Road later this year once the store at The Mayfair Collection opens for shoppers.

About DSW Inc.
DSW Inc. is a leading branded footwear, handbag and accessories retailer that offers a wide selection of brand name and designer fashion for women, men, and kids.  As of May 15, 2014, DSW operates 410 stores in 42 states, the District of Columbia and Puerto Rico, and operates an e-commerce site,, and a mobile website,  DSW also supplies footwear to 360 leased locations in the United States under the Affiliated Business Group.  For store locations and additional information about DSW, visit

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