In an article published this week by Healthcare Business Today, HSA PrimeCare SVP of acquisitions and development Jon Boley discusses three ways medical office buildings are adapting to changing consumer habits.

The change from fee-for-service to a value-based reimbursement model has driven healthcare providers to bring services closer to their patients. According to Boley, “travel time is three times more important than doctor quality” for Generation X consumers. As a result, healthcare providers are seeking retail locations with flexible layouts and ample parking.

Another trend among healthcare providers is a 360-degree approach to wellness. “[Patients] want to incorporate fitness in a seamless way, and medical providers want to tap into that trend as their industry becomes increasingly consumerized and, as a result, competitive,” Boley explains. For example, HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center is adjacent to public walking paths for patients and employees to enjoy.

Boley further describes the importance of building flexibility into design. “Going forward, as technological advancements continue and potential policy shifts impact where and how services are delivered, providers must expect — and prepare for — the unexpected,” Boley says. “Doing so will help them maintain their fiscal health while promoting the physical health of their patients.”

To read the full article, visit Healthcare Business Today.